Honda - Plant This Letter

We are bombarded with ads every day. For a promotion to make its mark and to stand out, it has to be different.

Last month for Valentine's Day, The Crazy Robertson sent out a letter with a dripping pink stencil and all it said was: The Crazy Robertson Loves You! Under it had a special website address. That's it and nothing more. The ad surely made me curious and I am sure many recipients of the letter visited the website.



Honda is doing something really clever as well to promote its lawn and garden vehicles. The promotional letter grows into flowers.


The letter is printed on a specially made paper that contains seeds. All you have to do is plant the letter. It is a truly genius and memorable promotional piece. It was developed by the UK agency Inferno.

Pink is the new it color

All the hipsters knew pink was the "it" color. Now large corporations are using hot pink. I was blown away when I saw a WAMU ad using pink. For those living under a rock, WAMU is Washington Mutual, a major bank in the United States.

First I saw The Crazy Robertson use pink in their clothes. I think they almost started the pink craze.

This is The Crazy Robertson original design.

This is the latest Skating Shadows design.

Notice the heavy use of pink.

Those rebels even changed the color of their website to pink for 2 weeks leading up to Valentine's Day.



I later saw a similar pink used by Murakami. Here is the infamous billboard graffiti masterpiece by Auger and Revok on Melrose. Picture is courtesy of the LA Weekly's Murakami Revoked.



Finally, here is the Washington Mutual Yahoo! ad that I was talking about.


Last but not least, I use pink to highlight the Titles of the GraffHead blog.